- Rocketr: 0 to launch in 99 days
- Andrew joined the firm after some long-term travel
- They had 3-month and 10-year plans, but nothing in-between
- Unique: Created a separate entity external to Jet Cooper for Rocketr
- Corporation
- Board of Directors
- Legal Agreements
- Monetary Investment (both from Jet Cooper and people involved)
- Hardest part: Defining the MVP
- Artificial constraints: Having a hard launch date helped keep focus
- Talking to people early on was extremely valuable
- Every week they had potential customer using it
- First 30 days were basically lost due to a substantial change in methodology and approach
- But, this lead to valuable lessons learned for Jet Cooper as a whole
- Now focused on "Agile Design"
- Tools: Paper, Balsamiq, HTML (all the standard stuff)
- Product vision: "Open source" your early thinking about projects
- Focus and forget about the stuff that doesn't matter
- If it's truly important, it will be brought up again
Jason's thoughts:
- The "Agile Design" lessons sound extremely valuable
- Would love to see these organized and documented publicly (perhaps in Rocketr? :)
- Is the separate entity and investment really necessary?
- How much overhead does the legal/corporate stuff add in the early stages?
- There was mention that the board of directors often took up a lot of time
- The "throw stuff out" advise is good (sounds very Tim Ferris or 37signals although not 100% sure of the source)
- Could this approach be "lean-ified" a bit?
Really great to hear these cases studies. Looking forward to next week!
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