My summary follows:
- Thursday's session of "How to spend $5,000" apparently wasn't the right approach to the discussion
- (good thing we got a second try :)
- Different parts: Researching vs. Positioning vs. Building Demand
- Can you describe the product in a few short sentences? (ie. the length of a Google Ad)
- Very important to have consistent messaging
- Creating the UVP (unique value proposition) is the hardest part.
- Technique: "It's like X for Y"
- Example: It's like Dropbox for Development Environments
- Pros: You can use all of the marketing efforts from X for free!
- Cons: Helps describe the What, but not necessarily the Why
- 6 steps: (iterative)
- Problem
- Values
- Market
- Ideal consumer
- Competition
- Positioning (USP)
- Technique: 3rd-party re-explanation:
- Explain to someone, then have that person explain it to someone else new
- Tip: Don't try to deliver too many different concepts in your message
- How far along do you need to get to get proper feedback? Idea? Mockups? Prototype?
- Answer: All of the above. Start with an idea and move up from there as you get validation
- Pivoting: Do you change the market or the product? (or both?)
And some Meetup-related stuff:
- Next meetup: Same topic both days again
- Perhaps some attempt to:
- Post reading material prior to meetup (and have people actually read it)
- Keep the discussion on topic via the moderator (a difficult task, to be sure)
- Look at the San Fran Group for topic ideas and literature
- Check out http://dooo.sh/it/ from Big Bang (blog post)
Please comment on this post or email any corrections, additions or updates.
Until next time!
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