We focused primarily on Customer Development and validation with some great discussion points:
- Relatively few products ever see "the light of day"
- Very few businesses (10%?) make it past the 2-year mark
- There's often a difference between end user and the person who's going to pay, ie. the customer
- Value chain: Need to talk to everyone, but be careful about focusing only on one piece at a time
- Developing a product inside a service business
- Risk of being introverted when you develop in-house
- Risk of entrenching vision and ability to pivot
- Often need to take a step back and talk to people outside
- Customer development
- Validate your problem first
- Then validate your sales process and ecosystem
- Is it acceptable to sell a product that isn't 100% finished yet?
- Yes. Find out if the idea sells. If yes, go to next step.
- Lean: Is there a kisk of killing bad ideas?
- Yes, but very small compared to the risk of building something nobody cares about
- Most devs are not good salespeople naturally
- Need to develop your sales skill set
- Session idea: Lean sales?
- Danger of "sales people" do customer validation -- might get overly optimistic early results
- Using Google ads, etc. to test hypothesis / validate customers
- A few people had tried this
- Kickstarter is essentially the Lean model (but need a US bank account)
Thanks to everyone for their participation, and to Mark at BNOTIONS for hosting and moderating.
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