- No, this was not about Git :)
- How do you validate whether someone will pay, before you even build the product?
- Example: Coffee Shop owners
- Biggest problem: How to get feedback from their customers
- Made up rough wireframes and brought them to coffee shops
- Asked for $20, promised working software by a certain date
- In return, they got $200 of service
- Reduced the discount rate as more customers signed up
- Social proof made it an easier sale
- Would this approach work for more expensive products?
- Potentially -- Companies sell unfinished software all the time
- Start with a discount, and reduce that discount over time
- What is the product is really complicated?
- Customers may ask to see more before handing over money
- In that case, you may need to look to a different type of "visionary" customer
- What if your product has an existing competitor?
- All products have some type of competition (ie. the "do nothing" alternative, or other channels that might not be "direct" competition)
- How much do you need?
- Depends on how good a sales person you are
- Might be able to see just based on a conversation
- Otherwise, might need wireframes, working prototype, etc.
- Future discussion topic: Customer Objections
Tuesday, November 8, 2011
Lean Coffee: Git Money!
Some brief notes from this morning's "Git Money" Lean Coffee TO session at Big Bang: